19 · Retro / Nostalgic Revival
A complete Retro / Nostalgic Revival brand kit, composed by Brandwright for the fictional brand Sundae — every asset below comes from one brief. Read-only; start your own to refine any part.
brand kit · essential set
Sundae /
The generative core: brief, logo family, palette, typography. Click any filled asset to see all versions.
⚠️ AI-generated — review and refine before shipping. The marks are extracted to SVG/PNG by an AI pipeline, so small imperfections (a stray tone, a slightly-off path, an occasional mis-cropped detail) are possible. Anything off is editable, or just ask the agent to re-generate it.
Strategy
Sundae is a community & shared-memories app with a warm, nostalgic, feel-good identity.
- Industry
- community & shared-memories app
Art direction
flat vector · emblem mark · warm/muted/light
Imagery & illustration: flat vector style.
Ask Brandwright to set an audience and a mission to round out the strategy.
Cohesion4/4
Does the identity read as one system? A structural check across voice, art direction, and the mark set.
- met:
Unified personality
one personality drives both voice and visuals
- met:
Art direction set
medium + mark type fixed for the whole brand
- met:
Complete mark system
5/5 logo marks extracted from one brief
- met:
Type pairing set
heading + body chosen as a pair
00
the locked source every asset comes fromLocked brief
The single 16:9 composed source image. Every logo, color, and typeface below is extracted from it — change the brief and the whole kit follows.
1536×1024
.png
versions
brief.png01
5 marks · SVG master + PNG rasterLogo family
bg
mark
1024²
.svg + .png
versions
logos/primary
1024²
.svg + .png
versions
logos/secondary
1024²
.svg + .png
versions
logos/letter-mark
1024²
composed.png
options
logos/app-icon
2048×512
.svg
versions
logos/wordmark◧
every size a browser or OS asks for — and what each is forFavicons & app icons
Browser tab
A purpose-built mark distilled from your logo marks to stay clear in a tiny browser tab.
Sundae×1024²
.png
versions
favicons/faviconApp & home screencomposed
The app-icon tile, sized for iOS, Android & PWA installs.
the maskable icon keeps a safe zone, so any mask (circle/squircle) can’t clip the mark
★
the identity applied — product UI + social cardBrand in use
theme
sundae.com
SundaeProductPricingGet started
Welcome to Sundae
The identity applied to a product surface — mark, type, and palette working as one system.
Primary actionSecondary
1200 × 630
social/og-image.pngsocial/ as the brand lockup on the surface color.03
6 rolesColor palette
#C84822Sunset Red
#F36A2DTangerine
#F5B17FPeach
#F8EBDDWarm Cream
#354c59Sky Blue
#F3A11ASun Gold
These colors are easy to read.
“Contrast” is how clearly text stands out from the color behind it. When it’s too low, text gets hard to read — especially for people with weaker eyesight or on a bright screen. Every text-and-background combination here has plenty of it.
Contrast auditall pass WCAG 2.1 AA
- text on surfaceAAA7.69:1
- text on neutralAA4.93:1
- black on primaryalternate4.41:1
- white on primary✓ use this4.77:1
| Pairing | Ratio | Result | Suggested fix |
|---|---|---|---|
| text on surface | 7.69:1 | AAA | — |
| text on neutral | 4.93:1 | AA | — |
| black on primary | 4.41:1 | alternate | — |
| white on primary | 4.77:1 | ✓ use this | — |
This kit targets WCAG 2.1 AA: every key text/background pairing above is validated and any failure is flagged with a suggested fix. Floor 4.5:1 normal text, 3:1 large. Color is never the only signal.
04
heading + bodyTypography
heading
Pacifico
Google Fonts
body
DM Sans
Google Fonts
pairing in use
Sundae — a headline in the brand face
Body copy set in DM Sans. Tuned for legibility at length — the quick brown fox jumps over the lazy dog. 0123456789.
Heading carries the brand’s personality; body is chosen for legibility at small sizes and long form.
05
your palette applied — light & darkTheme
your palette as a light & dark UI theme
Aa — headline
Body copy on the light surface. Muted secondary text.
PrimaryAccentNeutral
Aa — headline
Body copy on the dark surface. Muted secondary text.
PrimaryAccentNeutral
The dark set is derived from your palette and ships ready to use in the kit. For developers: color.dark.* in tokens.json, and @media (prefers-color-scheme: dark) in globals.css.
07
Voice Guide · bundled into the kit zipVoice
Personality
Funny
Serious
Sundae can be lightly playful, especially with its name and feel-good identity, but memories require enough sincerity to avoid feeling flippant.
Formal
Casual
The app should sound like a trusted friend or family member, not a formal archive or enterprise platform.
Respectful
Irreverent
Personal photos, family history, and community memories deserve care, consent, and emotional sensitivity.
Enthusiastic
Matter-of-fact
Sundae should bring gentle delight and optimism while staying calm around privacy, errors, and meaningful moments.
Warmly nostalgic
Uses sensory, memory-rich language that feels familiar without becoming sentimental or old-fashioned.
“Pull up the moments everyone still talks about — the beach day, the birthday cake, the blurry-but-perfect group shot.”
Gently communal
Speaks in a way that invites participation, togetherness, and belonging without pressure.
“Add your photos when you’re ready. Everyone’s little pieces help the whole story come back to life.”
Feel-good and light
Keeps copy optimistic, simple, and emotionally bright, with small moments of delight.
“A few new memories just landed. Looks like this Sundae got an extra cherry on top.”
Clear before clever
Prioritizes plain, helpful direction, then adds charm in small doses where it won’t get in the way.
“Choose who can see this memory. You can change this anytime.”
Tenderly trustworthy
Treats personal photos, stories, and family history with care, privacy, and respect.
“Only invited members can see this Sundae. Your memories stay with the people you choose.”
Messaging
- Audience
- Families, friend groups, neighborhoods, alumni circles, clubs, and communities who want an easy, warm place to collect and revisit photos, stories, and shared memories together.
- Value
- Sundae helps your people gather photos, stories, and little details into one warm shared place, so memories feel easy to keep and joyful to revisit.
Pillars
Remember together
Sundae turns memory-keeping from a solo chore into a shared ritual where everyone can add their piece of the story.
Warmth without work
The app makes collecting, organizing, and revisiting memories feel simple and pleasant instead of technical or time-consuming.
A place for your people
Shared spaces are built around invited groups, giving families and communities a comfortable home for the moments that matter to them.
Little details matter
Sundae celebrates captions, comments, dates, names, and small stories — the details that make a photo feel alive years later.
Words we use
memorymemoriesmomentsstorieskeepsakesshared albumyour peoplefavorite momentslook backremember togetheradd a memorybring the story backgather the photospass it aroundfamilyfriendscommunityinvited memberspeople you choosesavedtucked awaya little more to the storysweetwarmfeel-goodphoto boxscrapbooktime capsulecherry on top
Words we avoid
contentassetsmedia librarydata repositoryusers generated contentengagementdrive retentionviralleverage your networkoptimize sharingdump filesupload batch completememories forever guaranteednever lose anythingblast invitespamfollowersaudience growthmonetizeAI magic
Voice in action
- onboarding-welcomeWe say: Welcome to Sundae. Start with a few favorite moments, then invite your people to help fill in the story.We don’t say: Create your first shared album and invite users to contribute content.
- empty-stateWe say: Nothing here yet — just a fresh bowl waiting for the good stuff. Add the first memory to get things started.We don’t say: No memories have been added. Upload photos to populate this space.
- primary-ctaWe say: Add a memoryWe don’t say: Upload media
- successWe say: Saved to your Sundae. Everyone invited can enjoy it now.We don’t say: Upload complete. This item is now visible to permitted users.
- notificationWe say: Maya invited you to add your photos from Lake Weekend. Come help bring the story back.We don’t say: Maya has invited you to collaborate on an album titled Lake Weekend.
- empty-stateWe say: Remember what was happening here? Add the little detail everyone will love later.We don’t say: Add a comment to provide additional context for this photo.
- successWe say: Only invited members can see this Sundae. You choose who joins, and you can remove people anytime.We don’t say: This album is private and access-controlled according to your selected permissions.
- errorWe say: That memory didn’t upload. Your photos are still safe on your device — please try again when your connection is stronger.We don’t say: Upload failed due to a network issue. Retry the operation.
- notificationWe say: Aunt Jo added three photos from the reunion. Take a little look back when you have a minute.We don’t say: New activity in Family Reunion. Open the app to view updates.
- hero-headlineWe say: The moments are better when everyone remembers them together.We don’t say: A collaborative platform for organizing and sharing community memories.
- errorWe say: Remove this memory from the Sundae? It won’t appear here anymore, but this won’t delete it from your device.We don’t say: Are you sure you want to delete this item from the album? This action may affect visibility.
- successWe say: This is a place for memories people care about. Be kind, add with care, and only share what’s yours to share.We don’t say: Users must comply with all content and conduct policies when participating in shared spaces.
| Surface | ✓ We say | ✕ We don’t |
|---|---|---|
| onboarding-welcome | Welcome to Sundae. Start with a few favorite moments, then invite your people to help fill in the story. | Create your first shared album and invite users to contribute content. |
| empty-state | Nothing here yet — just a fresh bowl waiting for the good stuff. Add the first memory to get things started. | No memories have been added. Upload photos to populate this space. |
| primary-cta | Add a memory | Upload media |
| success | Saved to your Sundae. Everyone invited can enjoy it now. | Upload complete. This item is now visible to permitted users. |
| notification | Maya invited you to add your photos from Lake Weekend. Come help bring the story back. | Maya has invited you to collaborate on an album titled Lake Weekend. |
| empty-state | Remember what was happening here? Add the little detail everyone will love later. | Add a comment to provide additional context for this photo. |
| success | Only invited members can see this Sundae. You choose who joins, and you can remove people anytime. | This album is private and access-controlled according to your selected permissions. |
| error | That memory didn’t upload. Your photos are still safe on your device — please try again when your connection is stronger. | Upload failed due to a network issue. Retry the operation. |
| notification | Aunt Jo added three photos from the reunion. Take a little look back when you have a minute. | New activity in Family Reunion. Open the app to view updates. |
| hero-headline | The moments are better when everyone remembers them together. | A collaborative platform for organizing and sharing community memories. |
| error | Remove this memory from the Sundae? It won’t appear here anymore, but this won’t delete it from your device. | Are you sure you want to delete this item from the album? This action may affect visibility. |
| success | This is a place for memories people care about. Be kind, add with care, and only share what’s yours to share. | Users must comply with all content and conduct policies when participating in shared spaces. |
Start from this direction.
A 70s–90s revival — sunset arcs, groovy rounded type, warm analog palettes, and a friendly nostalgic mark. Optimistic and characterful without leaning on a mascot. For food & drink, lifestyle, media, and DTC. Start here and refine the full system around your brief.