17 · Handcrafted / Artisanal
A complete Handcrafted / Artisanal brand kit, composed by Brandwright for the fictional brand Bramble — every asset below comes from one brief. Read-only; start your own to refine any part.
brand kit · essential set
Bramble /
The generative core: brief, logo family, palette, typography. Click any filled asset to see all versions.
⚠️ AI-generated — review and refine before shipping. The marks are extracted to SVG/PNG by an AI pipeline, so small imperfections (a stray tone, a slightly-off path, an occasional mis-cropped detail) are possible. Anything off is editable, or just ask the agent to re-generate it.
Strategy
Bramble is a small-batch craft preserves maker — hand-lettered, tactile, and proudly handmade.
- Industry
- small-batch craft preserves maker
Art direction
hand-drawn · emblem mark · warm/muted/light
Imagery & illustration: hand-drawn style.
Ask Brandwright to set an audience and a mission to round out the strategy.
Cohesion4/4
Does the identity read as one system? A structural check across voice, art direction, and the mark set.
- met:
Unified personality
one personality drives both voice and visuals
- met:
Art direction set
medium + mark type fixed for the whole brand
- met:
Complete mark system
5/5 logo marks extracted from one brief
- met:
Type pairing set
heading + body chosen as a pair
00
the locked source every asset comes fromLocked brief
The single 16:9 composed source image. Every logo, color, and typeface below is extracted from it — change the brief and the whole kit follows.
1536×1024
.png
versions
brief.png01
5 marks · SVG master + PNG rasterLogo family
bg
mark
1024²
.svg + .png
versions
logos/primary
1024²
.svg + .png
versions
logos/secondary
1024²
.svg + .png
versions
logos/letter-mark
1024²
composed.png
options
logos/app-icon
2048×512
.svg
versions
logos/wordmark◧
every size a browser or OS asks for — and what each is forFavicons & app icons
Browser tab
A purpose-built mark distilled from your logo marks to stay clear in a tiny browser tab.
Bramble×1024²
.png
versions
favicons/faviconApp & home screencomposed
The app-icon tile, sized for iOS, Android & PWA installs.
the maskable icon keeps a safe zone, so any mask (circle/squircle) can’t clip the mark
★
the identity applied — product UI + social cardBrand in use
theme
bramble.com
BrambleProductPricingGet started
Welcome to Bramble
The identity applied to a product surface — mark, type, and palette working as one system.
Primary actionSecondary
1200 × 630
social/og-image.pngsocial/ as the brand lockup on the surface color.03
6 rolesColor palette
#4A263BDeep Bramble Plum
#C86938Burnt Orange
#7C7950Leaf Olive
#F6F0E8Warm Cream
#000000Berry Rose
#D38D86Dusty Blossom Pink
These colors are easy to read.
“Contrast” is how clearly text stands out from the color behind it. When it’s too low, text gets hard to read — especially for people with weaker eyesight or on a bright screen. Every text-and-background combination here has plenty of it.
Contrast auditall pass WCAG 2.1 AA
- text on surfaceAAA18.55:1
- text on neutralAA4.71:1
- black on primaryalternate1.63:1
- white on primary✓ use this12.87:1
| Pairing | Ratio | Result | Suggested fix |
|---|---|---|---|
| text on surface | 18.55:1 | AAA | — |
| text on neutral | 4.71:1 | AA | — |
| black on primary | 1.63:1 | alternate | — |
| white on primary | 12.87:1 | ✓ use this | — |
This kit targets WCAG 2.1 AA: every key text/background pairing above is validated and any failure is flagged with a suggested fix. Floor 4.5:1 normal text, 3:1 large. Color is never the only signal.
04
heading + bodyTypography
heading
EB Garamond
Google Fonts
body
Source Serif 4
Google Fonts
pairing in use
Bramble — a headline in the brand face
Body copy set in Source Serif 4. Tuned for legibility at length — the quick brown fox jumps over the lazy dog. 0123456789.
Heading carries the brand’s personality; body is chosen for legibility at small sizes and long form.
05
your palette applied — light & darkTheme
your palette as a light & dark UI theme
Aa — headline
Body copy on the light surface. Muted secondary text.
PrimaryAccentNeutral
Aa — headline
Body copy on the dark surface. Muted secondary text.
PrimaryAccentNeutral
The dark set is derived from your palette and ships ready to use in the kit. For developers: color.dark.* in tokens.json, and @media (prefers-color-scheme: dark) in globals.css.
07
Voice Guide · bundled into the kit zipVoice
Personality
Funny
Serious
Bramble can be lightly charming and playful, but the craft and food quality should remain credible.
Formal
Casual
The brand should feel like a maker at a market table: relaxed, welcoming, and plainspoken.
Respectful
Irreverent
Bramble treats ingredients, seasons, and customers with care; it is never snarky or dismissive.
Enthusiastic
Matter-of-fact
The voice should show quiet delight in fruit and craft without tipping into hype.
Handmade and tactile
Write like someone who has touched every jar: concrete, sensory, and grounded in the work of making.
“Stirred in small copper pots, poured while glossy, and labeled by hand before it leaves our kitchen.”
Warmly rustic
Use plain, comforting language with a countryside feel—ripe fruit, kitchen tables, hedgerows, morning toast—without becoming quaint or costume-y.
“A bright little jar of blackberry and bay, made for buttered toast, crumbly scones, and slow Sunday breakfasts.”
Quietly proud
Be confident about craft and ingredients, but never boastful. Let care, process, and flavor do the proving.
“We use fruit at its best, sugar enough to set, and no shortcuts between the orchard and the spoon.”
Seasonal and specific
Name the fruit, season, source, and flavor notes whenever possible. Prefer exactness over generic deliciousness.
“This batch leans deep and jammy: late-summer plums, a little lemon lift, and a soft warmth from cardamom.”
Gentle delight
Bring a small spark of pleasure to everyday moments. Use light charm, not big hype.
“Open when the toast is hot and the kettle has just begun to sing.”
Messaging
- Audience
- People who care about food with a human hand in it: farmers’ market shoppers, thoughtful gift-givers, home bakers, breakfast ritualists, cheese-board builders, and anyone who prefers seasonal flavor over supermarket sameness.
- Value
- Bramble makes small-batch preserves from seasonal fruit, stirred and labeled by hand for jars that taste as considered as they look.
Pillars
Real fruit, in season
Bramble follows the fruit, making preserves when berries, stone fruit, citrus, and orchard harvests are at their best.
Made by hand, jar by jar
Every batch is cooked in small quantities, poured with care, and finished with tactile, hand-lettered details.
Everyday food, made special
Bramble turns toast, yogurt, scones, cakes, and cheese boards into small rituals without making them fussy.
Limited by nature
Batches are finite because seasons are finite. When a flavor sells through, it returns only when the fruit does.
Words we use
small-batchhandmadehand-labeledstirred slowlypoured by handripe fruitseasonal fruitorchardhedgerowbrambleberry-brightjammybrighttartsoftly spicedfruit-forwardmade in small potslimited batchspoon overspread thicklyfor toast, scones, yogurt, cheese boardsfrom our kitchenbatch no.best enjoyed
Words we avoid
mass-producedfactory-freshdisrupting preservespremium solutionbest-in-classgourmet experienceluxury condimentelevate your lifestylegame-changing jamobsessedcrazy goodlimited dropact nowhurry before it’s goneSKUinventory unitsconsumerusersflavor profile optimizationperfect for any occasion
Voice in action
- empty-stateWe say: No jars in your basket yetWe don’t say: Your cart is currently empty
- primary-ctaWe say: Add a jarWe don’t say: Add to cart
- primary-ctaWe say: Add a jarWe don’t say: Add to cart
- primary-ctaWe say: Add a jarWe don’t say: Add to cart
- primary-ctaWe say: Add a jarWe don’t say: Add to cart
- primary-ctaWe say: Add a jarWe don’t say: Add to cart
| Surface | ✓ We say | ✕ We don’t |
|---|---|---|
| empty-state | No jars in your basket yet | Your cart is currently empty |
| primary-cta | Add a jar | Add to cart |
| primary-cta | Add a jar | Add to cart |
| primary-cta | Add a jar | Add to cart |
| primary-cta | Add a jar | Add to cart |
| primary-cta | Add a jar | Add to cart |
Start from this direction.
Hand-lettering with an illustrative drawn mark, muted analog and riso tones, grain, texture, and deliberately imperfect edges. Authentic, tactile, and indie — for craft food and drink, makers, and boutiques. Start here and refine the full system around your brief.