22 · Celestial Bodies
A complete Celestial Bodies brand kit, composed by Brandwright for the fictional brand Orbit — every asset below comes from one brief. Read-only; start your own to refine any part.
brand kit · essential set
Orbit /
The generative core: brief, logo family, palette, typography. Click any filled asset to see all versions.
⚠️ AI-generated — review and refine before shipping. The marks are extracted to SVG/PNG by an AI pipeline, so small imperfections (a stray tone, a slightly-off path, an occasional mis-cropped detail) are possible. Anything off is editable, or just ask the agent to re-generate it.
Strategy
Orbit is a sleep & meditation app guiding calm, restful nights with a serene, cosmic feel.
- Industry
- sleep & meditation app
Art direction
3D render · abstract mark · cool/muted/dark
Imagery & illustration: 3D render style.
Ask Brandwright to set an audience and a mission to round out the strategy.
Cohesion4/4
Does the identity read as one system? A structural check across voice, art direction, and the mark set.
- met:
Unified personality
one personality drives both voice and visuals
- met:
Art direction set
medium + mark type fixed for the whole brand
- met:
Complete mark system
5/5 logo marks extracted from one brief
- met:
Type pairing set
heading + body chosen as a pair
00
the locked source every asset comes fromLocked brief
The single 16:9 composed source image. Every logo, color, and typeface below is extracted from it — change the brief and the whole kit follows.
1536×1024
.png
versions
brief.png01
5 marks · SVG master + PNG rasterLogo family
bg
mark
1024²
.svg + .png
versions
logos/primary
1024²
.svg + .png
versions
logos/secondary
1024²
.svg + .png
versions
logos/letter-mark
1024²
composed.png
options
logos/app-icon
2048×512
.svg
versions
logos/wordmark◧
every size a browser or OS asks for — and what each is forFavicons & app icons
Browser tab
A purpose-built mark distilled from your logo marks to stay clear in a tiny browser tab.
Orbit×1024²
.png
versions
favicons/faviconApp & home screencomposed
The app-icon tile, sized for iOS, Android & PWA installs.
the maskable icon keeps a safe zone, so any mask (circle/squircle) can’t clip the mark
★
the identity applied — product UI + social cardBrand in use
theme
orbit.com
OrbitProductPricingGet started
Welcome to Orbit
The identity applied to a product surface — mark, type, and palette working as one system.
Primary actionSecondary
1200 × 630
social/og-image.pngsocial/ as the brand lockup on the surface color.03
6 rolesColor palette
#F2A17EOrbital Peach
#FFC88FSolar Glow
#27344FMidnight Slate
#071A2DDeep Space Navy
#F4E0BFWarm Cream
#776B7DMuted Mauve
These colors are easy to read.
“Contrast” is how clearly text stands out from the color behind it. When it’s too low, text gets hard to read — especially for people with weaker eyesight or on a bright screen. Every text-and-background combination here has plenty of it.
Contrast auditall pass WCAG 2.1 AA
- text on surfaceAAA13.61:1
- text on neutralAAA9.62:1
- black on primary✓ use this10.17:1
- white on primaryalternate2.06:1
| Pairing | Ratio | Result | Suggested fix |
|---|---|---|---|
| text on surface | 13.61:1 | AAA | — |
| text on neutral | 9.62:1 | AAA | — |
| black on primary | 10.17:1 | ✓ use this | — |
| white on primary | 2.06:1 | alternate | — |
This kit targets WCAG 2.1 AA: every key text/background pairing above is validated and any failure is flagged with a suggested fix. Floor 4.5:1 normal text, 3:1 large. Color is never the only signal.
radial-gradient(circle at 30% 25%, #FFC88F 0%, #F2A17E 55%, #071A2D 100%)04
heading + bodyTypography
heading
Playfair Display
Google Fonts
body
Inter
Google Fonts
pairing in use
Orbit — a headline in the brand face
Body copy set in Inter. Tuned for legibility at length — the quick brown fox jumps over the lazy dog. 0123456789.
Heading carries the brand’s personality; body is chosen for legibility at small sizes and long form.
05
your palette applied — light & darkTheme
your palette as a light & dark UI theme
Aa — headline
Body copy on the light surface. Muted secondary text.
PrimaryAccentNeutral
Aa — headline
Body copy on the dark surface. Muted secondary text.
PrimaryAccentNeutral
The dark set is derived from your palette and ships ready to use in the kit. For developers: color.dark.* in tokens.json, and @media (prefers-color-scheme: dark) in globals.css.
07
Voice Guide · bundled into the kit zipVoice
Personality
Funny
Serious
Sleep support needs trust and calm; Orbit can be warm, but humor would break the restful atmosphere.
Formal
Casual
Orbit should sound human and approachable, using everyday language rather than clinical or ceremonial phrasing.
Respectful
Irreverent
Rest can be emotionally sensitive; Orbit should never tease, pressure, or make light of sleep struggles.
Enthusiastic
Matter-of-fact
The brand should feel steady and low-stimulation, favoring quiet confidence over energetic excitement.
Quietly cosmic
Uses gentle space imagery to create wonder without becoming sci-fi, mystical, or overly decorative.
“Let the day drift out of view. Your night begins here.”
Softly guiding
Offers clear, simple direction in a calm, low-pressure way. Never commands, rushes, or over-explains.
“Settle in. When you’re ready, take one slow breath and let your shoulders soften.”
Reassuringly grounded
Balances dreamy language with practical confidence. Makes rest feel possible, not magical or guaranteed.
“A few quiet minutes can help your body remember it’s allowed to rest.”
Unhurried
Moves at a slower rhythm, using short sentences, open space, and gentle transitions.
“No need to get it right. Just return to the breath, again and again.”
Messaging
- Audience
- Adults who want help winding down, falling asleep, or building a calmer meditation habit—especially people who feel overstimulated at night and want a soothing, non-intimidating guide.
- Value
- Orbit helps you ease out of the day and into restful sleep with gentle meditations, sleep stories, and calming cosmic soundscapes.
Pillars
A softer landing at night
Orbit turns bedtime into a calming transition with guided practices that help the mind slow down and the body settle.
Cosmic calm without complexity
The experience feels spacious, serene, and celestial while staying simple, accessible, and easy to use when tired.
Guidance that never pressures
Orbit supports rest through gentle invitations, not streaks, guilt, or performance goals.
Rest you can return to
From short breathing exercises to longer sleep journeys, Orbit gives users familiar rituals they can come back to night after night.
Words we use
settledriftunwindrestrestfulquietsofteneasebreathenighteveningstillnessspaceorbitmoonlightstarsskycosmosgentleslowreturnlet gowhen you’re readyno need to rusha calmer nightyour sleep rhythm
Words we avoid
crush your sleep goalshack your brainoptimizemaximizeunlock peak performanceinsomnia cureguaranteed sleepfall asleep instantlydon’t miss outlast chancestreak brokenyou failedurgentmustshouldblast offspace cadettrippyvibes onlywoo-wooclinically proven to cureproductivity mode
Voice in action
- onboarding-welcomeWe say: Welcome to Orbit. Let’s find a quieter path into your night.We don’t say: Welcome to Orbit! Let’s set up your personalized sleep optimization plan.
- onboarding-welcomeWe say: What would you like more of tonight?We don’t say: Choose your top sleep improvement goal.
- primary-ctaWe say: Begin settling inWe don’t say: Start session now
- notificationWe say: The day can wait. Your evening wind-down is ready.We don’t say: Reminder: Complete your nightly meditation before bed.
- notificationWe say: No streaks to keep. Just a quiet place to return when you’re ready.We don’t say: You missed last night’s session. Get back on track tonight.
- successWe say: Find a comfortable place to rest. Let your breath move slowly, like the tide beneath a dark sky.We don’t say: Sit or lie down, close your eyes, and focus on maximizing relaxation.
- successWe say: Tonight, we’ll travel softly through a field of stars. There’s nowhere to arrive. Only the quiet path ahead.We don’t say: In this sleep story, you’ll follow a relaxing journey through outer space.
- successWe say: You made space for rest. Carry this quiet with you.We don’t say: Great job! You completed your meditation session.
- errorWe say: The track didn’t load. Check your connection, then try again when you’re ready.We don’t say: Unable to fetch audio content. Please verify network status and retry.
- empty-stateWe say: Your saved night sky is empty for now. Save a meditation or soundscape to return to it later.We don’t say: You haven’t saved any content yet. Browse sessions to add items here.
- successWe say: Open the full night sky: more sleep stories, longer meditations, and soundscapes to return to anytime.We don’t say: Upgrade now to unlock premium features and get the most out of Orbit.
- errorWe say: Your plan is canceled. You’ll keep access until the end of your billing period.We don’t say: Your subscription has been terminated and premium benefits will expire at period end.
| Surface | ✓ We say | ✕ We don’t |
|---|---|---|
| onboarding-welcome | Welcome to Orbit. Let’s find a quieter path into your night. | Welcome to Orbit! Let’s set up your personalized sleep optimization plan. |
| onboarding-welcome | What would you like more of tonight? | Choose your top sleep improvement goal. |
| primary-cta | Begin settling in | Start session now |
| notification | The day can wait. Your evening wind-down is ready. | Reminder: Complete your nightly meditation before bed. |
| notification | No streaks to keep. Just a quiet place to return when you’re ready. | You missed last night’s session. Get back on track tonight. |
| success | Find a comfortable place to rest. Let your breath move slowly, like the tide beneath a dark sky. | Sit or lie down, close your eyes, and focus on maximizing relaxation. |
| success | Tonight, we’ll travel softly through a field of stars. There’s nowhere to arrive. Only the quiet path ahead. | In this sleep story, you’ll follow a relaxing journey through outer space. |
| success | You made space for rest. Carry this quiet with you. | Great job! You completed your meditation session. |
| error | The track didn’t load. Check your connection, then try again when you’re ready. | Unable to fetch audio content. Please verify network status and retry. |
| empty-state | Your saved night sky is empty for now. Save a meditation or soundscape to return to it later. | You haven’t saved any content yet. Browse sessions to add items here. |
| success | Open the full night sky: more sleep stories, longer meditations, and soundscapes to return to anytime. | Upgrade now to unlock premium features and get the most out of Orbit. |
| error | Your plan is canceled. You’ll keep access until the end of your billing period. | Your subscription has been terminated and premium benefits will expire at period end. |
Start from this direction.
Smooth, heavy celestial forms — planets, moons, orbs — with soft gradients and gentle shadows that give them real mass, set in vast negative space. Calm but majestic: serene, slow, and monumental. For space & science, meditation and sleep, premium hardware, and brands that want to feel timeless and grand without shouting. Start here and refine the full system around your brief.