25 · Bright Mascot
A complete Bright Mascot brand kit, composed by Brandwright for the fictional brand Sprout — every asset below comes from one brief. Read-only; start your own to refine any part.
brand kit · essential set
Sprout /
The generative core: brief, logo family, palette, typography. Click any filled asset to see all versions.
⚠️ AI-generated — review and refine before shipping. The marks are extracted to SVG/PNG by an AI pipeline, so small imperfections (a stray tone, a slightly-off path, an occasional mis-cropped detail) are possible. Anything off is editable, or just ask the agent to re-generate it.
Strategy
Sprout is a playful daily app that turns learning a language into a habit, led by a cheerful leaf-sprout character.
- Industry
- consumer education app
- Motif
- a round, friendly leaf-sprout creature with big curious eyes and tiny arms
Art direction
flat vector · mascot mark · cool/vivid/light
Imagery & illustration: flat vector style.
Ask Brandwright to set an audience and a mission to round out the strategy.
Cohesion4/4
Does the identity read as one system? A structural check across voice, art direction, and the mark set.
- met:
Unified personality
one personality drives both voice and visuals
- met:
Art direction set
medium + mark type fixed for the whole brand
- met:
Complete mark system
5/5 logo marks extracted from one brief
- met:
Mascot integrated
mascot shares the brief with the marks
00
the locked source every asset comes fromLocked brief
The single 16:9 composed source image. Every logo, color, and typeface below is extracted from it — change the brief and the whole kit follows.
1536×1024
.png
versions
brief.png01
5 marks · SVG master + PNG rasterLogo family
bg
mark
1024²
.svg + .png
versions
logos/primary
1024²
.svg + .png
versions
logos/secondary
1024²
.svg + .png
versions
logos/letter-mark
1024²
composed.png
options
logos/app-icon
2048×512
.svg
versions
logos/wordmark◧
every size a browser or OS asks for — and what each is forFavicons & app icons
Browser tab
A purpose-built mark distilled from your logo marks to stay clear in a tiny browser tab.
Sprout×1024²
.png
versions
favicons/faviconApp & home screencomposed
The app-icon tile, sized for iOS, Android & PWA installs.
the maskable icon keeps a safe zone, so any mask (circle/squircle) can’t clip the mark
★
the identity applied — product UI + social cardBrand in use
theme
sprout.com
SproutProductPricingGet started
Welcome to Sprout
The identity applied to a product surface — mark, type, and palette working as one system.
Primary actionSecondary
1200 × 630
social/og-image.pngsocial/ as the brand lockup on the surface color.02
full-color illustration · transparent PNGMascot
03
5 rolesColor palette
#46C900Sprout Green
#1EA7E1Sky Blue
#FBFBF4Warm White
#064A3EDeep Teal
#B6E600Lime
These colors are easy to read.
“Contrast” is how clearly text stands out from the color behind it. When it’s too low, text gets hard to read — especially for people with weaker eyesight or on a bright screen. Every text-and-background combination here has plenty of it.
Contrast auditall pass WCAG 2.1 AA
- text on surfaceAAA9.82:1
- black on primary✓ use this9.62:1
- white on primaryalternate2.18:1
| Pairing | Ratio | Result | Suggested fix |
|---|---|---|---|
| text on surface | 9.82:1 | AAA | — |
| black on primary | 9.62:1 | ✓ use this | — |
| white on primary | 2.18:1 | alternate | — |
This kit targets WCAG 2.1 AA: every key text/background pairing above is validated and any failure is flagged with a suggested fix. Floor 4.5:1 normal text, 3:1 large. Color is never the only signal.
04
heading + bodyTypography
heading
Bowlby One
Google Fonts
body
DM Sans
Google Fonts
pairing in use
Sprout — a headline in the brand face
Body copy set in DM Sans. Tuned for legibility at length — the quick brown fox jumps over the lazy dog. 0123456789.
Heading carries the brand’s personality; body is chosen for legibility at small sizes and long form.
05
your palette applied — light & darkTheme
your palette as a light & dark UI theme
Aa — headline
Body copy on the light surface. Muted secondary text.
PrimaryAccentNeutral
Aa — headline
Body copy on the dark surface. Muted secondary text.
PrimaryAccentNeutral
The dark set is derived from your palette and ships ready to use in the kit. For developers: color.dark.* in tokens.json, and @media (prefers-color-scheme: dark) in globals.css.
07
Voice Guide · bundled into the kit zipVoice
Personality
Funny
Serious
Sprout uses light mascot charm and garden wordplay, but learning clarity matters more than jokes.
Formal
Casual
The app should feel like a friendly daily companion, with simple contractions and conversational prompts.
Respectful
Irreverent
Language learning can feel vulnerable, so Sprout stays kind, patient, and never snarky.
Enthusiastic
Matter-of-fact
Sprout is cheerful and celebratory, especially around habit progress, while staying believable and calm.
Playfully encouraging
Sprout celebrates effort with light, warm cheer—never pressure, guilt, or over-the-top hype.
“Nice! One tiny lesson, one fresh little leaf.”
Bite-sized and clear
The voice keeps instructions short, concrete, and easy to act on, using simple words and clean sentence structure.
“Match the word to its meaning. Tap when you’re ready.”
Curious, not academic
Sprout frames language as discovery and growth rather than study, drills, or tests.
“Today’s new phrase is ready to bloom.”
Gentle accountability
Sprout nudges consistency with kindness. It names streaks and goals, but never shames users for missing a day.
“Welcome back. Your garden saved your spot.”
Character-led warmth
The voice lets the cheerful sprout character add personality through small garden references, friendly asides, and supportive reactions.
“Sprig is cheering from the windowsill. Let’s grow one more word.”
Messaging
- Audience
- Busy beginner and casual language learners—students, travelers, families, and curious adults—who want a friendly way to build a daily language habit without feeling like they are back in school.
- Value
- Sprout turns language learning into a cheerful daily habit with bite-sized lessons, gentle reminders, and a lovable leaf-sprout guide.
Pillars
A habit that feels light
Sprout is built for a few minutes a day, helping learners return consistently without pressure or guilt.
Learning that grows with you
Lessons start simple, build gradually, and make progress feel visible through streaks, milestones, and garden-inspired cues.
A friendly guide by your side
The cheerful leaf-sprout character brings warmth, encouragement, and personality to every lesson.
Useful language, little by little
Sprout focuses on practical words and phrases learners can recognize, remember, and use in real life.
Words we use
growsproutbloomleafgardenrootstiny lessondaily practicekeep growingfresh wordnew phraselittle by littlenice tryyou’re getting itwelcome backpick up where you left offtoday’s lessonyour learning gardenpractice streakquick roundready to grow?
Words we avoid
master a language overnightbecome fluent fastcrush your goalsdominate vocabularyfailurewrong againyou missed your streakdon’t fall behindmandatorydrillquiz failureassessment modulepedagogycurriculum pathwayoptimize acquisitiongamified retention loopuser compliancepunishmentgrindno excuses
Voice in action
- onboarding-welcomeWe say: Welcome to Sprout. Let’s grow your first words in just a few minutes a day.We don’t say: Welcome to Sprout. Start your language-learning journey with personalized daily lessons.
- onboarding-welcomeWe say: What are you growing toward?We don’t say: What is your primary language-learning objective?
- primary-ctaWe say: Start today’s lessonWe don’t say: Begin module
- successWe say: You got it. That word just took root.We don’t say: Correct. Your response has been recorded.
- errorWe say: Almost. Try it once more—listen for the ending.We don’t say: Incorrect. Please select the correct answer.
- notificationWe say: Your little streak is still growing. Got 2 minutes? 🌱We don’t say: Reminder: Complete your daily lesson to maintain your streak.
- notificationWe say: Welcome back. Your garden saved your spot.We don’t say: You missed yesterday’s practice. Resume your lesson now.
- successWe say: Seven days in a row. Look at those roots!We don’t say: Congratulations. You have completed a 7-day streak.
- empty-stateWe say: Nothing planted here yet. Start a quick lesson to grow your first words.We don’t say: No lessons have been completed. Start learning to populate this section.
- errorWe say: We couldn’t load your lesson. Check your connection, then try again.We don’t say: Oopsie! Your lesson wandered off into the weeds. Try again!
- primary-ctaWe say: Grow faster with unlimited lessonsWe don’t say: Unlock premium access to accelerate your learning outcomes.
- onboarding-welcomeWe say: Grow a language habit, one tiny lesson at a time.We don’t say: A comprehensive language education platform for daily learners.
| Surface | ✓ We say | ✕ We don’t |
|---|---|---|
| onboarding-welcome | Welcome to Sprout. Let’s grow your first words in just a few minutes a day. | Welcome to Sprout. Start your language-learning journey with personalized daily lessons. |
| onboarding-welcome | What are you growing toward? | What is your primary language-learning objective? |
| primary-cta | Start today’s lesson | Begin module |
| success | You got it. That word just took root. | Correct. Your response has been recorded. |
| error | Almost. Try it once more—listen for the ending. | Incorrect. Please select the correct answer. |
| notification | Your little streak is still growing. Got 2 minutes? 🌱 | Reminder: Complete your daily lesson to maintain your streak. |
| notification | Welcome back. Your garden saved your spot. | You missed yesterday’s practice. Resume your lesson now. |
| success | Seven days in a row. Look at those roots! | Congratulations. You have completed a 7-day streak. |
| empty-state | Nothing planted here yet. Start a quick lesson to grow your first words. | No lessons have been completed. Start learning to populate this section. |
| error | We couldn’t load your lesson. Check your connection, then try again. | Oopsie! Your lesson wandered off into the weeds. Try again! |
| primary-cta | Grow faster with unlimited lessons | Unlock premium access to accelerate your learning outcomes. |
| onboarding-welcome | Grow a language habit, one tiny lesson at a time. | A comprehensive language education platform for daily learners. |
Start from this direction.
A cheerful flat-vector character in a bright primary palette with bold rounded outlines — playful, approachable, gamified. The consumer-app look that turns a product into a friend. Example: Sprout, a language-learning app. Start here and refine the full system around your brief.